A Unified Digital Home for Sakr Group

A bilingual WordPress platform that brings Sakr Group's seven brands, B2B services, recipes, and export story together in one website, designed and delivered by Creiden in five fully tested sprints.

ServicesWeb Platforms

Overview

Founded in Alexandria in 1985, Sakr Group is one of Egypt's established food manufacturers. It produces dairy, juices, butter, ghee, cheese, jam, and tomato paste across seven factories, sells under seven brands including Rotana, Bashayer, and Golden Chef, and exports to more than 70 countries across five continents.

Sakr Group needed a website that reflects that scale and speaks to everyone it works with: consumers, industrial buyers, export partners, food service clients, and future employees. We designed and delivered a bilingual English and Arabic WordPress platform covering the company's heritage, brands, recipes, B2B quote requests, export, food service, media, and careers.

A six-person Creiden team delivered the project in five two-week sprints, on schedule. Ahead of launch, the website was reviewed by Sakr Group's owner, who was highly impressed with the result.

The Challenge

How do you bring seven brands, seven factories, and five very different audiences together in one website?

Sakr Group is several businesses in one. A home cook looking for a recipe, a factory buyer requesting a bulk quote, an importer exploring export, and a job seeker all arrive at the same website with completely different goals.

The platform had to tell a strong corporate story (heritage, factories, and international certifications) while giving each audience a clear path to what it needs. It also had to work in both English and Arabic, perform well for search, and stay easy for the client's team to update across brands, recipes, news, and media. All of this had to be delivered on a fixed timeline, without trading quality for speed.

Our Approach

Five sprints, each one fully tested before the next began.

01 / WORKSTREAM

Planning & Design

We set the project up for predictable delivery from day one. The full backlog was structured in Jira as epics and stories, each with a clear description and acceptance criteria. In parallel, we designed the platform in-house: one visual system that carries Sakr Group's corporate identity while giving each brand room to stand out, in both English and Arabic.

Full Jira backlog of epics and stories with acceptance criteria
UI/UX design for all pages and audience journeys
Full English and Arabic layouts, including right-to-left support

02 / WORKSTREAM

Corporate Story & B2B Flow

We started with the foundation: the homepage and the About section that carry Sakr Group's credibility, then the dedicated journey for industrial buyers.

Homepage, company, heritage, factories, certificates & lab services, and partners
Industrial product catalogue with a quote list and request flow
Export page and static pages

03 / WORKSTREAM

Brands, Recipes & News

For consumers, we built the content-rich side of the platform, giving each brand its own space and turning products into inspiration through recipes.

Single brand pages for the brand portfolio
Recipes listing with filters and single recipe pages
News listing and single article pages

04 / WORKSTREAM

Search, Performance & Quality

We made the platform fast and discoverable, and built quality into every sprint instead of saving it for the end. Testing ran continuously, and no sprint closed with open bugs or unfinished testing. The final sprint added full regression testing and user acceptance testing with the client before launch.