OPPO
Marketing · Consumer Electronics2015OPPO R5 Smash Web Game
A branded web game for OPPO's R5 smartphone launch that attracted 10,000+ players, some spending 3+ hours per session competing for prizes.
OPPO product previewOverview
OPPO launched the R5 smartphone into markets where brand recognition was limited. Traditional digital advertising competes for the same attention as every other launch. OPPO needed something that would hold a potential buyer's attention long enough to matter. A web game was the answer.
We designed and built OPPO R5 Smash from concept through character design, environment design, UI, and audio. The game featured OPPO's brand character with movement mechanics and competitive scoring tied to a prize structure. Simple enough to pick up in seconds, deep enough to keep players competing. Over 10,000 players engaged, with sessions exceeding 3 hours.
The Challenge
How do you get someone who has never heard of OPPO to spend meaningful time with the brand?
By making the time feel worthwhile on its own terms. The game did not ask players to learn about the phone, it gave them a reason to play. The brand lived in the experience rather than alongside it. 10,000+ players and 3-hour sessions are not outcomes you get from a banner ad.
Our Approach
A brand game built to be addictive first and promotional second.
Ready when you are
Want this for your product?
Every engagement starts with a conversation. Tell us about your challenge and let's explore what's possible.