ESTBRQ

Healthcare Education2024

Healthcare E-Learning Platform Rebuild

50% increase in conversion rate after a full e-learning platform rebuild for the UAE market.

ServicesWeb PlatformsE-LearningE-Commerce

Overview

ESTBRQ is a Dubai-based, KHDA-accredited healthcare education platform preparing medical professionals across the Middle East for internationally recognized certifications. Their existing site was an information page: static, non-transactional, and built around brochure content rather than course sales or learner management.

We rebuilt everything. A complete rebrand, a full WordPress and LearnDash platform, a bilingual content delivery system for Arabic and English learners, a UAE-tailored loyalty and cashback program, and a purchase flow designed around how healthcare professionals in the GCC actually buy education. 14 weeks from kickoff to launch.

The Challenge

How do you turn an e-learning platform into a revenue-generating platform that competes in the UAE market?

ESTBRQ had the credentials, the courses, and the GCC-wide reach. What they didn't have was a platform that could sell. Their existing site was purely informational — no purchase flow, no learner dashboard, no enrollment management.

The UAE professional education market has specific expectations: content in Arabic and English, course bundles, flexible payment options, and loyalty programs with cashback. Healthcare certification also carries compliance requirements — timed access, live session scheduling, and certificate generation tied to quiz results for KHDA accreditation.

Our Approach

Complete platform rebuild. Brand, LMS, payments, and loyalty in one custom build.

01 / WORKSTREAM

Rebrand & UX design

We started with the full picture: what ESTBRQ needed to sell, who their learners were, and what the UAE professional education market expected. Three weeks of design work covered every page and interaction, from the course catalog and individual course pages to the checkout, the learner profile, and the post-enrollment dashboard.

The rebrand ran in parallel with the UX work. The visual identity needed to carry the authority ESTBRQ had earned in classrooms and clinics into a digital platform that could hold its own in a competitive market.

Full rebrand: visual identity, typography, and component library
UX design across 10+ pages: catalog, course detail, checkout, profile, FAQs, and resources
Purchase flow designed around GCC buyer behavior

02 / WORKSTREAM

Purchase journey & course commerce

We built the purchase flow around how professionals buy courses in the UAE: bundled packages, flexible payment options, and a checkout that removes friction from the decision. Course bundles run through LearnDash's core bundling functionality, with payment logic and integration handled through a custom WooCommerce layer.

Every purchase state feeds back into the learner profile. Enrollment triggers automatically. Access windows start from the date of purchase. The commerce layer and the LMS layer talk to each other without manual admin intervention.

Course bundles with automatic enrollment on purchase
Flexible payment options tailored to the GCC market
Cashback and discount system integrated with learner profiles
WooCommerce and LearnDash tightly coupled for reliable purchase-to-access flow

03 / WORKSTREAM

Loyalty & rewards system

Loyalty programs are expected in the UAE's professional services space. We built a rewards system aligned to ESTBRQ's course structure: points on purchase, incentives tied to course completion, and a cashback mechanism that gives returning learners a reason to stay on the platform.

The entire system is managed through the CMS. The marketing team can adjust rewards, run discount campaigns, and review engagement data without touching the codebase.

Points and rewards system tied to purchases and completions
Cashback and discount campaigns managed through the CMS
LearnDash Achievements integration for milestone recognition

04 / WORKSTREAM

LMS integration & bilingual delivery

The LMS layer was the most technically demanding part of the build. Full LearnDash integration for course delivery and tracking, with a bilingual video system that lets learners select Arabic or English recordings per course. Their selection is stored against their profile and can only be changed through the admin panel, which protects content integrity for accreditation purposes.

Recorded lesson access is timed from enrollment and expires after 6 months. Live sessions display only upcoming slots, with automated notifications sent to enrolled learners before each session. Certificate generation runs on course completion, verified and shareable through a purpose-built plugin.

Bilingual video delivery: Arabic and English, selectable per course
Timed access control: recorded lessons available for 6 months from enrollment
Live session scheduling with automated pre-session learner notifications
Certificate generation, verification, and sharing on course completion
Quiz purchases linked to course enrollments and completion tracking

They didn't operate as a typical external vendor; instead, they worked as a true strategic technology partner

Outcomes

Complete platform rebuild. Brand, LMS, payments, and loyalty in one custom build.

+50%

increase in conversion rate after launch

400+

course purchases across the GCC

99%

customer satisfaction rate

Engagement Timeline

Phase 1

Kickoff & design

Full rebrand, UI/UX design across all pages and purchase flows.

Phase 2

Platform setup

Environment setup, codebase migration, and content architecture.

Phase 3

Core LMS build

LearnDash integration, bilingual video delivery, live sessions, and access control.

Phase 4

Commerce & loyalty

Purchase flows, course bundles, cashback system, and certificate management.

Phase 5

Launch & handover

UAT complete, platform live, CMS training delivered.

Ready when you are

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