In & Out Furniture

The Brief

In & Out is one of the most reputable furniture in Egypt, the company employs over 800 associates. It owns and operates 8 stores nation wide.

In & Out’s online presence was limited to social media pages and accounts, and wanted to up their game and compete  on the virtual world.


The Approach

We kicked off the project with research into the competitors in the furniture industry and what were their approaches and what we could do to purse the company’s goals.

Market research uncovered untouched territories and unsatisfied needs that we should apply to grant In & Out a competitive advantage.
Design was focused on showcasing the niches that the company provided to the furniture shoppers, with intuitive navigation and attractive visuals. Responsive designs was to make the website one of few furniture vendors that offer the shoppers to catch up with the latest arrivals on their mobile phones.

No other vendor offered even their prices on their websites, hence adding trusted online payment gateways made all the difference and made their business stand out as a honest trustworthy entity.


The Result

In & Out became the number one go to website for online furniture shoppers, and consolidated In & Out’s position on the ground as Egypt’s largest and most trusted furniture seller.

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