CMS Choices: Why WordPress is the Best Fit for Your Business


We’ve been asked many times, why is WordPress the best fit for your business?

When it comes to CMS choices, one program stands apart from the others. WordPress is the leading CMS platform for good reason.

Why do we advocate the use of the leading CMS choice? A few highlights are below. If you have questions, of course, we’re happy to discuss your specific situation with you.


WordPress Advantages

Many web developers find it a little ironic that much of the general public thinks of WordPress as “just” a blogging platform. In fact, it’s a full-fledged (and very robust) Content Management System (CMS) and web development platform. Some of the system’s greatest strengths:


WordPress: Unparalleled Ease of Use

WordPress is truly easy to use. An intuitive and forgiving program, even the back end functions of WordPress are easier to learn and use than, for example, Drupal.

Its WYSIWYG editor, along with other features, is so easy for multiple users to learn to manage a website developed in WordPress, it gives businesses the distinct advantage of training multiple employees to help keep the company website up-to-date.


WordPress: A Robust Platform with Add-on Capabilities

In addition to being a very feature-rich program, countless add-ons are available to WordPress developers. From cataloging features and shopping carts to inventory modules and employee scheduling features and more, there are literally available add-on programs for nearly every application imaginable.


WordPress Supports Multiple Business Models

The power of WordPress is evident, too, when considering the very different types of sites and business objectives that the platform supports. For example, we’ve used it to develop a variety of sites, including:


– Atlas Farms, owned by Atlas Egypt Company, a vast land project that has many features like security, solar systems, space to raise farm animals, and more. The site’s purpose was to brand Atlas Farms and to inform users about the company’s many features in an engaging, informative way. To make the site more attractive, it incorporates a plugin map features. Clear and easy navigation keeps visitors on the site by allowing them to quickly find what they need from within the home page.


– In & Out Furniture, one of the most reputable furniture companies in Egypt, employs over 800 associates in 8 stores across the nation. The website had to offer furniture shoppers intuitive navigation, and attractive visuals that load quickly. The site was also designed with on-the-go shoppers in mind, so visitors could see the latest arrivals on their mobile phones.


– Happy Unwrappy is a new solution to a common problem that we all have – Unwanted Gifts. Happy Unwrappy needed a trendy, eye-catching design and interface that immediately engaged visitors and encouraged them to download the application – all accomplished in a simple, one-page (WordPress-designed) website.


WordPress: Upgrades Without Headaches

While virtually every program requires frequent upgrades, WordPress manages the upgrade process for users. Drupal, on the other hand, requires coding behind the scenes for every upgrade. And, unlike other CMS platforms, we’ve never had to redesign a feature to keep its functionality in a WordPress website.


Good News When You Do Need a Developer

When you need a developer or designer and your site is designed with WordPress, you’ll find a veritable smorgasbord of experts who can help you out. While this is more a practical consideration than a technical one, it’s important.


How Does WordPress Handle SEO?

This is a bit of a trick question. The fact is, SEO is not a function of the CMS, but CMS performance can affect SEO. While the more complicated CMS platforms offer specific coding options to ensure that pages load quickly and files are displayed correctly – performance issues that can affect SEO – that doesn’t mean WordPress is lacking. If your site is built on WordPress, however, it is important to make sure each feature is functioning to give your users the best experience – and maximizing SEO for your site.


What About Security?

If you’ve heard WordPress is lacking in the security department, that’s not exactly true. However, it is true that other platforms offer more detailed security reports. It’s also true – sad, but true – that because of WordPress’s incredible popularity, it’s a more likely target for hackers.

What to do? Again, while WordPress sites are generally easy enough for non-developers to manage, it may be a good idea to have a WordPress developer review your site for security issues every so often. You can also check our post about how to secure your WordPress website.


Will WordPress Fit My Business?

If you’re looking for a website management system, you know it’s not a one-size-fits-all situation. While we’re advocates for what works – and WordPress certainly works for most businesses – we understand there are unique circumstances in every website development project. We encourage you to contact us with your questions.

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